Facebook Retargeting Traffic
Weekly landing page view efficiency for warm-audience Facebook traffic campaigns - LPV rate, cost per LPV, spend, and impressions by center
💡Why It Matters
Separate from prospecting boost
The Facebook Boost Performance report tracks engagement prospecting ads. This report covers the parallel OUTCOME_TRAFFIC retargeting path - dark-post ads optimized for landing page views.
LPV rate is the headline metric
Landing page views divided by impressions tells you whether warm audiences are actually clicking through to your center location pages - not just seeing the ad.
Cost per LPV drives budget decisions
Compare spend and cost/LPV across centers to spot underperforming traffic ad sets before you scale retargeting budget.
📋What You Get
- • Summary metric cards: total spend, LPVs, LPV rate, cost/LPV, impressions
- • Per-center table: budget, impressions, LPVs, LPV rate, spend, cost/LPV - sorted best-first
- • Ad status badges when a traffic ad is paused or not active
- • Configurable period: daily, weekly (default), or custom date range
🕐Schedule & Delivery
Weekly - Monday at 7 AM
One franchisee-level email covering all centers with active retargeting traffic ad sets. Sent at franchisee local time.
Format
HTML email with summary metric cards and a per-center performance table.
Recipients
Franchisee-level recipients configured in Report Management (not per-center).
Interested in retargeting traffic reporting?
Available to franchisees running Facebook retargeting traffic campaigns. Get in touch to learn more.