💤 Inactivity Outreach
Automatic re-engagement messaging for students who stop attending, designed to catch drift early and keep outreach consistent across centers.
💡Why It Matters
Drift is easier to fix than churn
A friendly check-in at the right time is much easier than trying to recover a family after the cancellation conversation has already started.
Business rules keep outreach disciplined
Tenure checks, inactivity windows, hold exclusions, and cooldowns prevent over-messaging and keep the system focused on the right students.
Episode-aware logic makes outreach smarter
If a student comes back and then goes quiet again later, the system treats that as a new episode instead of blindly applying old cooldown history.
📋What You Get
- • Configurable inactivity windows, tenure thresholds, and outreach cooldown rules
- • Automatic exclusion of students on hold
- • Optional future-booking checks when scheduling data is available
- • Randomized message variations so outreach feels less repetitive
- • Visibility in the Daily SMS Report with send counts and skip reasons
🕐How It Works
Daily Evaluation
The service evaluates students against inactivity rules and queues outreach only when they fit the configured criteria.
Episode Tracking
Attendance after outreach resets the episode, so the next stretch of inactivity can receive a new first-contact message at the proper time.
Skip Reasons Are Visible
Students who are too new, too old, on hold, too soon, or outside the first-outreach window are skipped intentionally and tracked in reporting.
Get inactivity outreach
A strong fit for franchisees who want proactive retention messaging built into daily operations.